Customer Privacy Notice

This privacy notice tells you what to expect us to do with your personal information.

Contact details

What information we collect, use, and why

To provide and improve products and services for clients

  • Names and contact details
  • Addresses
  • Pronoun preferences
  • Payment details (including card or bank information for transfers and direct debits)
  • Transaction data (including details about payments to and from you and details of products and services you have purchased)
  • Usage data (including information about how you interact with and use our website, products and services)
  • Information relating to compliments or complaints
  • Website user information

For the operation of client or customer accounts

  • Names and contact details
  • Addresses
  • Purchase or service history
  • Marketing preferences

For information updates or marketing purposes

  • Names and contact details
  • Addresses
  • Marketing preferences
  • Purchase or account history

For dealing with queries, complaints or claims

  • Names and contact details
  • Addresses
  • Payment details
  • Purchase or service history
  • Witness statements and contact details
  • Photographs
  • Relevant information from previous investigations
  • Customer or client accounts and records
  • Financial transaction information
  • Correspondence
  • Location data

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website. Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Providing and improving products and services for clients:

  • Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Operation of client or customer accounts:

  • Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Legal obligation - we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Information updates or marketing purposes:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Dealing with queries, complaints or claims:

  • Contract - we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Legitimate interests - we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: We may retain client records to fairly resolve any queries, complaints, or claims related to work carried out. Only relevant information is used, posing minimal risk to the individual.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

  • Directly from you
  • Suppliers and service providers

How long we keep information

  • Client project records - kept as long as necessary for ongoing business purposes
  • Financial and tax records - 6 years (HMRC requirement)
  • Marketing contacts - until consent is withdrawn

Who we share information with

Data processors

Email hosting and communications providers, UK/EU and US based. This data processor provides email hosting and handles the storage and delivery of email communications.

Others we share personal information with

  • Organisations we're legally obliged to share personal information with
  • Publicly on our website, social media or other marketing and information media (for example, agreed website testimonials)
  • Suppliers and service providers

Sharing information outside the UK

Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.

International data transfers made directly by Caroline Alexandra Interiors
Organisation Category Country Compliance
Microsoft Email and communications provider United States Adequacy Regulations / UK data bridge
IONOS Email hosting provider Germany Adequacy Regulations / UK data bridge

Where necessary, our data processors will share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

International data transfers made by our data processors
Organisation Category Country Compliance
Microsoft Email and communications provider United States Adequacy Regulations / UK data bridge
IONOS Email hosting provider Germany Adequacy Regulations / UK data bridge

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.

The ICO's address:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Digital image enhancement

We may use digital tools to style and enhance our project photographs. This can include tidying distracting elements, adjusting lighting or colour, and adding finishing touches such as soft furnishings or accessories. Every photograph is based on real projects completed by Caroline Alexandra Interiors.

Cookies

We use cookies and similar technologies on our website to help it function and to understand how it is used. Cookies are small files placed on your device when you visit our site.

Cookie consent on this website is managed by Iubenda. You can view our full Cookie Policy and manage or withdraw your preferences at any time using our cookie preference centre.

Last updated: 4 March 2026